Ag Entrepreneurship – Virtually and Globally

March 26, 2020 2:09 PM
Blog Post

March 25 was scheduled as a guest-day for ECON 334/Entrepreneurship in Agriculture, part of a regular dose of guest agricultural entrepreneurs that speak to students over the course of the semester in the classroom in Kildee Hall. 

What to do when the class moves to virtual and the guest is in France?  Adapt!

Agricultural Entrepreneur BJ Brugman (’12 Agricultural Business) shared the story of his startup agtech business, Sentinel, with the fifty-five students in ECON 334, and did so from Lyon, France.  Brugman explained to students that he splits his time between Ames, where Sentinel is headquartered, and Lyon, where his wife is on assignment with Bayer. 

“We’re working from our 600 square foot apartment,” he explained.  We’re restricted to one hour per day outside and can’t travel more than one kilometer from home under the corona virus restrictions.”

Brugman shared the story of conceiving the idea of Sentinel, a business that connects swine producers to critical barn-level information by enabling precision livestock farming and remove management of livestock facilities.

“Livestock wasn’t a passion when I graduated from ISU and started a position with Elanco,” Brugman explained.  “But as you work deeply in an industry like swine, you develop great relationships and an eye for solving problems.”

Students asked questions about working remotely, Sentinel technology development, business model, pricing, his past VEISHA leadership experience, career advice, and the decision to start an agricultural technology business. 

Of the fifty six students enrolled in the course there are three international students (China, Bolivia, Equador), ten students from other states (Illinois, Wisconsin, Texas, Minnesota, Indiana and Florida) and the remaining forty three from across Iowa.  For fifty minutes, all were together virtually for a discussion with Brugman and instructors Kevin Kimle and Dave Krog.


Kevin Kimle Director, Rastetter Chair of Agricultural Entrepreneurship

Kevin Kimle currently serves as the Rastetter Chair of Agricultural Entrepreneurship at Iowa State University, Director of the Agricultural Entrepreneurship Initiative, and Associate Teaching Professor in the Department of Economics. Kimle’s work includes development and delivery of entrepreneu...